Diversity Woman

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Crystal King

Director, Multicultural Markets, American Heart Association



Crystal King, Director, Multicultural Markets, is a graduate of Albany State University with a BS in Marketing, and a 2012 graduate of the University of Texas at Arlington with an Executive MBA as well as a graduate certificate in Asian Business Studies issued by the University of Science & Technology Beijing and Tongji University, Shanghai. King is responsible for driving health impact, towards the American Heart Association’s 2020 Impact Goal, through strategic marketing to benefit multicultural communities across the U.S.

Prior to joining the American Heart Association, Crystal served as Sr. Manager of Philanthropy for JCPenney, in her role with JCP, Crystal managed their charitable giving efforts serving as the liaison to JCP’s non-profit partners nationwide.

King began her professional career with Altria Group, Philip Morris USA. However, Crystal was largely known for many years for her work in multicultural marketing for Susan G. Komen for the Cure®, the global leader in the breast cancer movement; a cause that was a passion following a cancer diagnosis for both she and her mom within a period of 3 years. This lead to her selection by General Mills as a Pink Together Survivor Ambassador where King was featured on product packaging including Cheerios.

At Komen, King was responsible for supporting the organizations inclusion goals both internally and externally as well as underscoring their commitment to reducing the disparities that many women face in underserved communities by creating greater awareness and moving them to action. She also contributed to expanding the organization’s efforts beyond U.S. shores to focus on reducing the disparities for women around the globe.

In the community, King is a member of the Links, Inc. She was recognized by Behind the Bench, The National Basketball Wives Association, with the “Touching A Life” award during NBA All-Star weekend. Additionally, she was the subject of Angela Burt-Murray’s Letter from the Editor in the April 2010 issue of ESSENCE Magazine as Angela recognized her work. Crystal is a proud wife (Lyman) and mother (Lyman, Jr.).

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